Advertising novelty stand



y 1931- J. HORWATH 1,804,617-

ADVERTISING NOVELTY STAND Original Filed Sept. 17, 1929 2 Sheets-Sheet lI (fin/471507":

\ (J21! z'u wal /1 Ma 12, 1931. J. IQ-IORWATH 1,804,617

Original Filed Sept. 17, 1929 2 Sheets-She et 2 Patented May 125, 1931IJNET If ear."

JULIUS HORWATH, OF CHICAGO, ILLINOIS,VASSIGNOR T NEVJMAN-RUDOLPH LITHO-GRAPHING (30., OF CHICAGO, ILLINOIS, A CORPORATION OF ILLINOISADVERTISING NOVELTY STAND Application filed September 1'7, 1929, SerialNo. 393,209. Renewed September 29, 1930.

:5 provision is made for causing a movement of the display matter, or aportion thereof, in such manner as to emphasize the attractiveness ofthe display and commanding a greater degree'of attention to-the same. Inconnec- 110 tion with the foregoing it is an object of the invention tomakeprovision for animating one portion of the display, for example,that portion which is" exhibited through an' aperture, in comparison toanother portion of the display which is stationary. This relativeanimation of one portion compared to another will further emphasize anddraw attention to the portion which is animated.

Another feature of the invention relates to the provision of means forcausing the motion to be produced by the use of a current of airoperating against a form of propeller or air motor which constitutes aportion of or is connected to the display which is anig5 mated.

by a relatively small fan convenientlylocated in proximity thereto; andone which has its blades so arrangedthat they will most elfectivelyreceive the impact and force of the current of air. I11 this connection,it is a further object to so arrange the parts that a relatively smallcurrent of air created by a relatively small fan may be used incomparison to a relatively large air motor, so that the current of airwill be directed mainly, if

I not entirely, against the periphery and blades of the air motor at oneside of the pivotal point and without the creation of counter orinterfering or obstructing forces on the other side of the pivotalpoint.

A further object of the invention relates to the provision of animproved detail of construction of the pivotal mounting or bearing uponwhich the rotating element is mounted. In this.connection,-the parts areso arranged that the bearing stud is blind at the front end, that is, itdoes notshow through on the display surface, but the bearing stud andpivotal mounting parts are located entirely at the back side of thestand and where they are not exposed to view. A further feature inconnection with this pivotal mounting is the provision of a constructionwhich is substantially frictionless and will turn and continue to rotatewith a very small impulse or force.

Other objects and uses of the invention will appear from a detaileddescription of the same, which consists'in the features of constructionand combinations of parts hereinafter described and claimed.

In the-drawings,', I Fig. 1 shows a front face view of a display standembodying the features of the present invention;

Fig. 2 shows aback view corresponding to Fig. 1; I i

Fig. 3 shows a vertical detail section through-the bearing and hubarrangement taken on the line 3-3 of Fig. 2, looking in the directionof-the arrows, but on an enlarged scale; and

Fig. 4 shows aback perspective viewsimilar to Fig. 2, but with the fanin place for delivering the current of air to operate the device.

In the drawings, I have shown the features of myinvention as applied toa display, the front face of which is shown in Fig. 1. As illustratedtherein, the invention is shown as applied to a stand including a.central panel 6, together with a pair of side wings? and 8, which arejoined to the central panel along the fold lines'9 and 10. The featuresof the invention are applied to the central panel 6, and it will beunderstood that the illustration of the side panels is merely by way ofamplification and for the purpose of more fully illustrating theapplication of the invention.

The display panel 6 is provided with an aperture 11 at the selectedpoint in the surface of the display, through which aperture a portion ofthe display material is visible. Thus, in the display illustrated, thereis shown a carton 12 from which material is being poured in the wellunderstood manner, the aperture 11 being located beneath said carton.

Behind the aperture 11 is located a rotary display panel 13. This panelis carried upon a stud 14, the inner end of which stud is enlarged toestablish a flange which sets against the back face of the panel 6. Saidstud is secured in this position by means of a disk 16having aperforation through which the stud 14 extends, but which perforation isso small as to seat against the flange 15 and thus retain the studsecurely in place. The disk 16 overlaps the flange 15 a considerabledistance and is glued or otherwise secured to the back face of the panel6.

The rotary display panel 13 is mounted upon the stud 14, for whichpurpose the panel 13 is preferably provided with a metaleyelet or thelike 17 at the point where it is journaled upon the stud. This willreduce the friction and at the same time will assist in keeping therotary panel 13 even during its rotation, and will reduce the tendencyto wabble.

a The back end 18 of the stud is enlarged in suitable manner to retainthe rotary panel in lace.

ecured to the back face of the rotary panel there is another panel 19'of. circular form.

This panel 19, before beingsecured'in place,

is so cut as to establish a series of wings or blades 20 which areconnected to the body portion of the panel 19 by radial fold lines 21.Those sections of the panel 19 which lie between the wings or blades 20are glued or permanently secured to the back surface of the" panel 13,but the wings-or blades 20 are only connected along the folding lines21, so that the wings or blades can be turned 9 out and set at aconvenient angle to the plane of the disk 13. For example, they may beset at an angle of substantially thirty degrees. Furthermore, all of thewings or blades face inthe same direction with respect to the row tationof the device.

Preferably, the wings or blades 20 are not carried inwardly the fullradial dimension of the panel 19, so that there is left a central ring22 which is uncut and which serves to join the restof the panel19'together prior to the time that said panel is secured to the backface of the panel 13.

It will be noted that the wings or blades constitute a propeller or windmotor, so that a current of air striking the back face of the aperture.

device in the proper direction will cause the panel to rotate. For thispurpose, a small motor-driven fan, such as the fan 23 driven by themotor 24, may be located at a convenient position behind the display andset in such position that the current of air will strike the wings orblades from the desired angle and cause the device to rotate.Preferably, the fan 23 is of relatively small size as compared to thediameter of the wind motor, so that the current of air will strike theblades or wings 20 on only one side of the wind motor, thereby causingthe same to rotate without serious interference from the wings or bladesat the other side thereof.

It will be noted that the aperture 11 exposes a portion of the frontface of the rotating panel 13 to view. The desired display matter may beplaced upon the front face of the panel 13 in circular form around saidpanel, as shown at 25 in Fig. 1, so that as the panel rotates thedisplay matter will be brought successively "intoview through the Thus,for example, if the material to be displayed is the name of anadvertiser or of a certain brand of merchandise, said name may bewritten around the periphery of the aanel so that'it will be broughtinto view during the rotation of the device. As another illustration,waves of the flames of a fire, or other moving or flickering. objectsmay be beautifully and effectively displayed through the aperture andincomparison to other matter of a stationary nature which is displayed onthe front face of the panel 6 at the sides of or around the aperture.

lVhile I have herein shown and described I ter on its front face, a studsecured to and projecting backwardly from the rear face of said paneland located exclusively to the rear of said panel, arcircular panelhaving a central eyelet journaled upon said stud and secured in placethereon, suitable display matter on the front face of said rotary panello- 'cated in circular fashion around the same and of a nature toharmonize with the display matter on the front face of the stationarypanel, there being an aperture in the stationary panel in position toexpose said matter on the rotary panel to view as the panel is rotated,a circular panel secured to the back face of the rotary panel andprovided with a series of wings or blades reaching rearwardly from therotary panel at a substantial angle and connected to the rotary panel onsubstantially radial lines of fold, all of said wings or blades facingin the same direction of rotation, and means for creating a current ofair against the wings or blades at one side of the device comprising arelatively small motordriven fan located 1n position to create a currentof a1r agalnst the Wings or blades substantially at one side of thecenter of rotation only, substantially as described.

2. In a display stand, the combination of a stationary panel havingsuitable display matter on its front face, a stud secured to andprojecting backwardly from the rear face of said panel and locatedexclusively to the rear of said panel, a circular panel having a centraleyelet journaled upon said stud and secured .inplace thereon, suitabledisplay matter on the front face of said rotary panel located incircular fashion around the same and of a facing in the same directionof rotation, substantially as described.

rotate said panel, said means comprising a circular disk secured to theback face of the rotary panel and having its central portion continuous,and having around its body portion a series of wings or blades cut fromthe panel and deflected rearwardly therefrom on substantially radiallines of fold and proj ecting rearwardly at a substantial angle withrespect to. the plane of the panel, all of said Wings or blades facingin the same direction of rotation of the panel, substantially asdescribed.

JULIUS HORWATH.

3. In a display stand, the combination of a stationary panel having onits front or ex posed face a journal stud secured to and projectingrearwardly from the back face of said panel and located entirely to therear of the panel, a circular rotary panel journaled upon said stud andhaving on its front face suitable display matter of a nature toharmonize with and correlated to the display matter'on the front face ofthe stationary panel, the display matter on the rotary panel beinglocated in circular fashion around the same, there being an aperture inthe stationary panel in position to expose said display matter of therotary panel to view as said panel is rotated, and a series of wings orblades secured to and project-ing from the back face of the rotary paneland all facing in the same direction of rotation with respect to saidpanel and reaching rearwardly from the panel at a substantial angle andconnected to the panel on substantially radial lines of fold,substantially as described.

4. As an article of'manufacture, a device of the class describedcomprising a stationary panel having on its front face suitable displaymatter, a stud secured to and projecting rear- Wardly from said panel, arotary panel journaled upon said stud and having on its front facesuitable display matter of a nature to harmonize and correlated with thedisplay matter onthe stationary panel, there being an I aperture in thestationary panel in position to expose and display the matter on thefront face of the rotary panel, and means for re-' ceiving the impulseof a current of air to

